‘AI-generated’ content labelling may become mandatory by end of 2025, says communications minister, in effort to curb scams, defamation, and deepfakes

‘AI-generated’ content labelling may become mandatory by end of 2025, says communications minister, in effort to curb scams, defamation, and deepfakes

KUALA LUMPUR, July 13 — The government is looking into requiring all artificial intelligence (AI)-generated content to be clearly labelled as ‘AI generated’ under the upcoming Online Safety Act 2024, which is expected to be implemented by the end of this year.‍

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KUALA LUMPUR, July 13 — The government is looking into requiring all artificial intelligence (AI)-generated content to be clearly labelled as ‘AI generated’ under the upcoming Online Safety Act 2024, which is expected to be implemented by the end of this year.

Communications Minister Datuk Fahmi Fadzil said the move is vital to curb the misuse of AI, particularly on social media, where it is being exploited for scams, defamation, and identity impersonation.

“This labelling requirement may be introduced under the Online Safety Act, which, God willing, will come into force by year’s end,” he said during a press conference after attending the Institute of Public Relations Malaysia’s (IPRM) event, YOU & AI: MEET@BANGSAR, today.

Fahmi also emphasised the need for digital platforms to take responsibility in labelling AI-generated content, adding that some have already begun doing so voluntarily. He suggested that such efforts could be further expanded through regional cooperation among Asean nations.

Also present at the event were Communications Ministry Deputy Secretary-General (Strategic Communications and Creative Industry) Nik Kamaruzaman Nik Husin, Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) director Roslan Ariffin, and IPRM president Jaffri Amin.

Addressing concerns over AI-generated fake videos and images, Fahmi pointed out that there is currently no universally accepted regulatory framework in place. However, he noted that discussions are ongoing at global forums, including the United Nations (UN) and the International Telecommunication Union (ITU).

“I recently took part in the AI for Good Summit in Geneva. There are still ongoing debates at the UN and ITU levels about who should regulate AI.

“At the national level, Parliament and key ministries such as the Ministry of Digital will need to lead. But every ministry also has a role to play in monitoring and managing AI within their respective domains,” he said.

In his speech earlier, Fahmi highlighted that AI cannot entirely replace human roles. He also urged the younger generation, especially Gen Alpha, to understand both the potential and the limitations of AI, as they grow up in a world increasingly shaped by this technology. — Bernama

Communications Minister Datuk Fahmi Fadzil said the government might consider mandating ‘AI generated’ labelling under the Online Safety Act, which is expected to come into effect by end 2025. — Reuters pic

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