How a Chinese Snowboarder is Bringing the Winter Olympics to Malaysia’s Attention

How a Chinese Snowboarder is Bringing the Winter Olympics to Malaysia’s Attention

KUALA LUMPUR, Feb 18 — For the past 24 hours, Malaysians have shown more interest in snowboarding than football, all thanks to 21-year-old Chinese snowboarder Su Yiming, who is drawing attention to the Milan-Cortina Winter Olympics.

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KUALA LUMPUR, Feb 18 — For the past 24 hours, Malaysians have shown more interest in snowboarding than football, all thanks to 21-year-old Chinese snowboarder Su Yiming, who is drawing attention to the Milan-Cortina Winter Olympics. Google Trends recorded a 1,000% spike in searches within 10 hours, surpassing the Benfica vs Real Madrid Champions League match.

Su Yiming, the first Chinese athlete to win Olympic gold in big-air snowboarding at Beijing 2022, has become a Gen Z icon due to his former acting career, streetwear style, love for hip-hop, and openness about mental health, including a 1.5-year break to regain his motivation.

As defending champion, his recent bronze on February 7 and upcoming slopestyle finals have sparked renewed interest. Fans are captivated by his comeback from a qualifier fall to a 1,980-degree spin. Cultural ties and the popularity of Chinese and South Korean athletes on social media also help fuel Malaysian interest, highlighted by 17-year-old Choi Gaon’s gold in women’s halfpipe.

Su Yiming’s popularity transcends the medals. He is frequently cited as a Gen Z icon, a status shaped by his multi-hyphenate lifestyle and so-called “rebel” persona. — AFP pic

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